From September 2016, Jägermeister will have a new global product image. With the revised design of all bottle sizes from the 0.02 to the 1.75-litre bottle, Mast-Jägermeister SE wants to sharpen the profile of its premium product and emphasise tradition, a connection with the craft and, in particular, quality.
Jägermeister connoisseurs will notice it immediately: The stag, since time immemorial Brand ambassador for the herbal liqueur, The stag now looks more experienced and mature to the observer, and his antlers have also become stronger. The colour green that now surrounds him symbolises his natural environment, the forest. The circular logo continues to be framed by the distinctive branches of foliage and Otto von Riesenthal's hunting slogan, which serve as a symbol of the forest. Central brand symbols and refer to the origin of Jägermeister as a drink for hunting.
The number 56 under the Jägermeister lettering is new: it stands for the number of exquisite herbs that give the liqueur its unmistakably balanced flavour. The note „Cold macerated elixir, aged in oak barrels“ is the first time that the unique production of the liqueur has been presented together with the presentation of the barrels.
Original herbal liqueur
Self-confidently emphasises not only the inscription „The herbal liqueur“ The new look of the iconic green Jägermeister bottle is not only a reflection of the quality product, but also of its new appearance: more angular, with slightly raised shoulders and a longer neck, it is more upright and more grown-up. Its deeper side embossing with the unmistakable, classic brand lettering also emphasises the Craftsmanship with which Jägermeister is produced.
The outstanding quality of the product is guaranteed by its creator Curt MastHis Signature can now be found on the newly designed cap, together with a reference to the long history of the company, which was founded in 1878.
„The new bottle emphasises the high quality and brand strength of Jägermeister. This strengthening of the premium positioning is supported in retail by adapting the overall appearance to the new image and the values to be conveyed,“ explains Simon Jödecke, Head of Trade Marketing at Mast-Jägermeister SE.
Sales prices, sales units and EAN remain the same - as does the most important thing about Jägermeister: its Original recipe.
