Jordan olive oil from the Greek island of Lesbos is now available in a paper bottle. The packaging is made from 94 per cent recycled cardboard and, according to the manufacturer, produces 84 per cent less CO₂ than a comparable glass bottle.
The new 750-millilitre packaging combines a lightweight cardboard body with a thin inner tube made of recyclable mono-material. This protects the olive oil from oxygen and moisture. With a weight of 83 grams, the paper bottle is significantly lighter than a conventional glass bottle, which weighs around 440 grams. According to a life cycle analysis carried out by Intertek in 2020 on behalf of the bottle manufacturer Frugalpac, the packaging produces 84 per cent less CO₂ than glass and requires 77 per cent less plastic than PET bottles.
Own pouring spout for drip-free dosing
Jordan developed his own pouring spout for use with olive oil. The paper bottle originally designed in England for wine did not have a suitable solution for the higher viscosity of oil. The pourer now used enables precise, drip-free dispensing. The lid is also an in-house development and is made of biodegradable, recyclable plastic.
The Jordan family has been cultivating its own olive groves on Lesbos since 1989 and works together with small farmers from the mountain region. The Adramitiani and Kolovi varieties are harvested and processed by hand. Sustainability has played a central role in the company for years. In addition to paper bottles, Jordan also offers reusable ceramic bottles, stainless steel barrels and tinplate canisters.
„We can't replace all glass bottles and canisters overnight. But we can start today. The paper bottle is our way of doing this - without compromising on the product.“
Bastian Jordan, Managing Director
The paper bottle is initially available in limited quantities as part of a pilot project in selected shops and in the company's own online shop.
Source: Jordan
