kaiserkraft and the start-up reuse.me are working together to offer sustainable and reusable packaging solutions in the B2B sector. The focus is on recyclability, innovation and resource conservation.
The kaiserkraft Group, with its expert brand ratioform, has entered into a strategic partnership with the start-up reuse.me. The aim is to provide companies with reusable packaging solutions as an alternative to disposable cardboard packaging. The cooperation was established via one of kaiserkraft's largest suppliers and sets new impulses in the field of reusable cardboard packaging.
Reusable cardboard packaging in a closed-loop system
The packaging from reuse.me was characterised by a On average five times more reusable out. They are made of robust materials, are easy to fold and can be Banderoles, stickers and labels without leaving any visible traces after use. According to reuse.me, from the second use, the Ecological break-even point reached.
In the ratioform online shop two cardboard box models are currently available from kaiserkraft: a Maxi letterbox and a Automatic carton in various sizes. The range is complemented by matching labels and closure materials.
Digital returnable system with app and drop points
The reuse.me system is based on a digital approach: customers can use cardboard packaging via a App that also have collection points („Drop points„) is displayed. Currently there are about 700 of these stations in Germany. The returns process is enhanced by a playful element - a virtual wheel of fortune with a chance of winning.
Companies could also register themselves as take-back centres and thus actively participate in the recycling system.
Sustainability meets customer needs
Tobias Eckerlein Steinhauser, Director Category Management Packaging at kaiserkraft: „We are seeing a growing demand for ecological packaging solutions. reuse.me supports us in this, Visible sustainability for our customers.“
The packaging helps companies to Making logistics processes more sustainable, without compromising on quality or efficiency, as they say.
Perspective: Expansion of cooperation
Both companies are planning to further expand their collaboration and Market for reusable packaging to develop together. The aim is to establish recyclable packaging solutions in the B2B segment.
Source: kaiserkraft GmbH
