Karl Knauer has once again been honoured with the prestigious World Star Award. The international jury of experts honoured the packaging specialist from the Black Forest in the „Luxury“ category for the luminous cosmetic packaging of the „Treasures of Youth“ anti-ageing skincare range from elline Switzerland.
The packaging concept for the Swiss luxury cosmetics manufacturer is in a class of its own and is an exemplary realisation of the Brand name „elline“, meaning „the shining one“, to. As the first Luminous packaging for the cosmetics industry it is unique in its category and in its market environment and also impresses with its finish and design, which sets it apart from the „classic“ folding cosmetics box.
Radiantly beautiful
When you open a package from the product range, the filigree laser-cut lettering „Treasures of Youth“ begins to glow brightly. The top product in the skincare range, the 24k anti-ageing serum, in which real gold crystals float, even has an additional effect.
Sliding the packaging open activates a integrated light effect, who is the the velvet-covered bottle inside lights up the room. When you close the packaging, the secret of the user's youthful complexion disappears into the dark again.
This creative packaging idea and realisation was awarded the 2019 Pure Beauty Global Award and the Display Super Star Award was honoured - this was also a prerequisite for nomination for the World Star Award 2020. This is because only packaging that has previously won an important national or regional award is eligible for this competition.
[infotext icon]The core competences of the Karl Knauer Group are innovative packaging and advertising materials as well as gift packaging made of cardboard, corrugated cardboard and paper. With three locations in Germany (Biberach, Neuenstein) and Poland (Pniewy), the company is one of the leading suppliers in the packaging sector. Customers from the branded goods and service industries throughout Europe benefit from the company's wide-ranging expertise and impressive depth of production[/infotext].
Source: Karl Knauer KG
