Some products in Kaufland's natural cosmetics line are now available in packaging containing 35 per cent Silphie fibres. The packaging paper based on the fast-growing Silphie plant is produced by PreZero, the Schwarz Group's environmental service provider, and sold under the OutNature brand.
Six products are initially offered in the Silphie packaging. These include the eye serum, the day cream and the Men Hydro moisturising cream. Further products are already being planned.
„Sustainability plays a major role not only in the development, but also in the further development of our products. We are therefore constantly optimising tried-and-tested products and have therefore opted for more sustainable packaging, which of course goes very well with our natural cosmetics line bevola naturals.“
Ludmila Haas, Drugstore shopping at Kaufland
„As OutNature, we are in close dialogue with our colleagues at Kaufland when it comes to the further development of product packaging. I am delighted that our Silphie paper is being used alongside apples, cress and salmon. is now also being used in the drugstore sector. The natural brownish colouring of our material results from the No chemical bleaching and thus also follows the conviction behind natural cosmetics,“ says Rabea Stradinger, Senior Key Account Manager at OutNature.
Silphie: regionally grown, organically processed
With bevola naturals, another manufacturer of natural cosmetics is using Silphie paper. The material used here is the one developed by OutNature SilphieBoard with 200 to 450 grams per metre2 for folding boxes or banderoles.
The advantages of this packaging: in the biothermal treatment process of the fibres Little water and energy consumed. The fibres are also obtained without the use of chemicals.
In addition to the ecological processing of the fibres, their cultivation also has positive properties: Silphia is a robust, perennial energy crop that cultivated on a large scale in Germany, especially around Lake Constance becomes. This regional cultivation reduces transport routes and the associated CO2-emissions. For farmers, the cultivation of the Silphie plant also offers a sustainable perspective, as it is insect-friendly, absorbs CO2 and protects it from wind and water erosion.
Source: PreZero
