As part of the Schwarz Group's REset Plastic strategy, Kaufland has set itself the goal of reducing its own plastic consumption by 20 per cent by 2025. By optimising and reducing packaging, the company has already saved over 2,000 tonnes of plastic this year alone.
„First and foremost, we check at which points Saving plastic can be used. Where it is not absolutely necessary as a packaging component, for example as protection against external influences or as a freshness retention measure. One sustainable disposal process ensuring the safety of our employees is just as important to us. That is why, wherever possible, we are in favour of the Recycling of the materials we feed into the cycle.“
Lavinia Kochanski, Head of Sustainability at Kaufland
Milestones on the way to the goal
The following measures, among others, have already enabled Kaufland to Save over 2,000 tonnes of plastic:
- Omitting the film for cucumbers (approx. 175 tonnes)
- Plastic-reduced packaging for K-Purland minced meat (approx. 125 tonnes)
- Fresh produce bags for the transport of fruit and vegetables
(up to 700 tonnes) - Replacing the plastic lids on K-to-go coffee and milkshake cups with an integrated drinking opening in the aluminium lid (approx. 85 tonnes)
- Packaging for K-Classic sunflower oil and K-Bio iced tea made from recycled material
(approx. 84 tonnes) - Reduction in film thickness for fish delicatessen and various sausage products (approx. 107 tonnes)
- Replacing the plastic shaft of bevola cotton buds with paper
(approx. 77 tonnes)
Society as part of the process
A „Packed more consciously“ logo creates more transparency for Kaufland customers. It shows which product packaging has been optimised and is visible on various private label products. By the end of the year, around 25 own-brand items from Kaufland carry the „Bewusster verpackt“ logo.
"The Sensitisation of society is another fundamental building block for us in the global reduction of plastic.“
Lavinia Kochanski, Head of Sustainability at Kaufland
Further measures, such as the Kaufland environmental action days Kaufland is committed to consciously educating its customers by organising educational events at schools and supporting educational events on the topic of waste separation.
[infotext icon] The Schwarz Group's plastics strategy
The Schwarz Group, which is one of the largest international retail companies with the Lidl and Kaufland retail divisions, is aware of its responsibility for the environment and takes it seriously. With REset Plastic, it has developed a holistic, international strategy that is divided into five fields of action: Prevention, design, recycling, disposal, innovation and education. This makes the vision „Less plastic - closed cycles“ a reality. [/infotext]
Source: Kaufland Dienstleistung GmbH & Co. KG
