Corona is changing the way new products are presented: KOCH Pac-Systeme GmbH, for example, organised the market launch of the new KBS-C medplus packaging machine digitally this year. Originally, this milestone for the medplus application area was to take place alongside a major in-house sales conference.
However, due to the spread of the coronavirus, the company had already agreed on an alternative programme in February: In this case, future-oriented - with a digital conference including digital workshops. Only the sales staff from Pfalzgrafenweiler were live on site.
And this despite the fact that no political or legal requirements existed at the time of implementation on 10 March. From the very beginning, it was and is important to KOCH Pac-Systeme that all activities and measures are based on the principle of the safety of all employees. The participants were enthusiastic about the flexible solution and were able to gain an in-depth insight into the newly developed packaging machine.
Experience live operation digitally
The meetings were divided into several groups and the participants were able to learn about the new machine on a broad basis. The practical part on the packaging machine was realised directly on the new machine using digital service glasses. In addition to questions, the KBS-C medplus could also be inspected in live operation.
The new machine expands the existing machine portfolio in the growing medical technology market and represents an innovative Machine concept for reliable packaging of small to medium batch sizes with fast changeovers and high cycle rates. The name „C“ symbolises a number of unique selling points, all of which are requirements from the industry.
It will be interesting to see how the special machine manufacturer from Pfalzgrafenweiler will organise the further market launch following the cancellation of the leading trade fair interpack, because according to Marketing Manager Jörg Schebetka: „An innovative alternative to the classic trade fair presentation is in the starting blocks.“
Source: Koch Pac-Systems
