KOCH Pac-Systeme celebrated the premiere of its first virtual trade fair on 16 June 2020. The special-purpose machine manufacturer is now taking stock of its KOCHlive.
The postponement of interpack 2020 had thrown the company's timetable slightly out of sync. Among other things, the product launch of a new blister machine for the pharmaceutical sector, the KBS-C, was planned for interpack. The machine strengthens the machine manufacturer's portfolio in the field of medical technology, as Markus Böhringer, head of the medical technology market application field, explains. The machine can at least be experienced virtually in live operation via KOCHlive.
KOCHlive 2020: Sustainability and service
The event, which was held in German and English, achieved a high international reach. Of the more than 600 guests worldwide, numerous registrations came from Asia. The majority of visitors were interested in Sustainable packaging solutions. The main focus here was on the company's innovative technologies for mouldable paper and bio-based films. There was also particular demand for the K 4.0 smartpacks, the new services offered by the special machine manufacturer. They can be customised to meet individual customer requirements. And they make it possible to recognise and exploit further potential for added value. For example, unplanned downtimes can be reduced and maintenance costs lowered.
KOCHlive scores with a personal touch
Registration for KOCHlive was deliberately designed to be uncomplicated. Hartmut Diehl, Director Global Sales, welcomed the visitors personally. He invited them to take a tour of the virtual showroom to experience ‘A new Dimension in Packaging’, the motto of the event. Set up like a classic trade fair presentation, visitors were provided with extensive information material at each virtual station. Experts presented machines, products or services in the video, and various contacts were available to answer questions live. The KOCHlive can still be visited.
Forward-looking concept
The virtual trade fair was also a success within the company. Cohesion and team spirit during the coronavirus crisis. This is one of the reasons why the KOCHlive concept is to be further developed. For example, the format will be adapted for the upcoming virtual Career information day adapted in July 2020.
Nevertheless, KOCH is convinced that the personal exchange cannot be completely replaced by digital media. Participation in normal trade fairs will continue. „Ultimately, it's the good mix of both that makes the difference,“ explains Head of Marketing Jörg Schebetka.
Source: Koch Pac-Systems
Our article KOCH Pac-Systeme invites you to KOCHlive from 12 May 2020:
Under the motto ‚A new dimension in packaging‘ KOCH Pac-Systeme is inviting interested parties from all over the world to the company's own showroom on 16 and 17 June 2020. There, the specialist for customised packaging solutions will be presenting its innovations in machines and services in a new way. And yet in person - almost as if you were visiting the trade fair stand in Düsseldorf, Shanghai, New Delhi or Chicago and looking around at your leisure.
The personal touch was for Head of Marketing Jörg Schebetka and his team in the planning of KOCHlive Very important: „Of course, we could have made it easy for ourselves and put a few existing machine videos online. But that's not what we're aiming for, it's not an event that lives up to its name. As a special machine manufacturer, we stand for innovation, quality and flexibility. intensive exchange with our customers. That's what makes us special ... and that's exactly how we want everyone who is part of KOCHlive to experience us virtually.“
KOCHlive: Experts, Video chats, Films
The trade fair should start with a personal welcome: Visitors are not greeted by chatbot, but by KOCH Sales Manager Hartmut Diehl welcome. In the showroom, which has been given a new, fresh look especially for this major event, visitors choose what they are particularly interested in. Would they first like to find out about KOCH's overall expertise? Are sustainable, environmentally friendly forms of packaging and customised, productive machine solutions their focus? Are they focussing on the next medplus machine generation for packaging medical technology? Or the services with the new K 4.0 smartpacks?
No matter where the voyage of discovery starts and ends: At the machine stations, guests experience the Systems in live operation and, accompanied by experts, can follow the packaging process step by step and see the technical innovations up close. Expert videos provide in-depth information, while a touch table offers interactive access to the new K 4.0 smartpacks for greater productivity, increased availability and optimised overall system effectiveness. To follow up on the event Facts & Figures for download ready.
Around 20 sales professionals will be on duty during the two days of the fair. Visitors can talk to them in the Specialist dialogue They answer questions directly via video chat.
Packaging medical technology with the „C“
A highlight of KOCHlive is the new blister machine KBS-C medplus. The “C" stands first for Character. For an innovative machine concept for the safe, productive packaging of small batch sizes. C also stands for Compact, for the special ratio of small footprint to large mould format, for processing a wide variety of medical technology and pharmaceutical products. And for Clever. For innovative methods for heating, forming and sealing that reduce film consumption in the process and optimise the quality of the blisters.
Sustainable, intelligent packaging
Another focus of KOCHlive is the Sustainable packaging of consumer goods. KOCH intelligently integrates all aspects according to the principle of „Package the smart way“ together: Protection of the environment through recycled or bio-based materials that can be returned to the material cycle or are biodegradable. Reduced use of materials in the process. Brand-appropriate product presentation with different forms of packaging: cyclePac® single-material packaging, blister packs made from sustainable films or mouldable paper.
KOCH will be demonstrating just how safe and productive sustainable packaging can be with the KS-PL sealing machine and the KBS-PL blister machine. The machine with linear pallet transport is ideal for large print runs and will be processing three sustainable packs from the growing KOCH portfolio at the trade fair in parallel.
In case some of you missed something during your virtual tour: At the end of the visit, the company offers every visitor All important information in a compact and clear package to.
To the registration: http://www.koch-pac-systeme.com
