Packaging must be recyclable in the EU by 2030. Koch Pac-Systeme has therefore now launched the „Ready for PPWR“ campaign. The centrepiece is the free „PPWR Starter Package“, which supports companies worldwide with an initial consultation, a mini-workshop and customisation for a specific packaging solution - economically, efficiently and legally compliant.
The new EU packaging regulation (PPWR) has been formally in force since 11 February 2025. For many companies, this means rising development costs, long changeover processes and growing pressure. With its campaign, Koch Pac-Systeme wants to Guidance on EU packaging requirements offer.
The EU Packaging Regulation presents companies, especially in the consumer and healthcare sectors, with a variety of challenges. Which materials are permitted? Which machine adaptations are necessary? How can cost-effectiveness be maintained? Koch recognises these concerns and is addressing them with a multi-stage campaign: targeted information via Google and LinkedIn, an informative landing page and funnel marketing measures. The aim is to help affected companies early on with expertise, an economical roadmap and a sustainable solution approach support.
In collaboration with the Gedankenfolger agency from Ludwigsburg, the Koch experts a free counselling package which makes it easier for companies in the consumer and healthcare sector in particular to get started with contact lenses. The „PPWR Starter Package“ comprises two modules: in the free initial consultation the current packaging situation and initial recommendations for action are analysed in order to provide the company with individual and targeted support. In the Mini workshop with PPWR check sustainable packaging options are identified and customised free of charge for a specific packaging solution.
Companies can now register free of charge for the "PPWR Starter Package“ - on the website of Cook or via LinkedIn.
Source: Koch Pac systems
