At the point of sale, eye-catching packaging is the key to a product's success. At FachPack 2019, Konica Minolta will be demonstrating how digitally produced packaging can be used as a creative and profitable means of communication for brand owners and the advertising industry. The focus will be on topics such as digital print finishing and the use of augmented reality technologies in packaging printing.
Creative packaging with a high advertising impact is gaining ground at the PoS. For years, the industry has therefore been looking for ways to customise packaging in order to reach customers emotionally with more personality.
Konica Minolta is placing this topic at the centre of its trade fair presence at FachPack and will be demonstrating the possibilities of digital printing processes in industrial packaging printing. Visitors to the trade fair can expect fascinating print examples of the AccurioJet KM-1 digital UV inkjet B2+ sheet-fed printing system in combination with personalised and versioned digital coating with haptic 3D effects in edition 1.
The AccurioJet KM-1 processes even heavy cartons with a sheet weight of up to 600 g/m2. Particularly interesting for the packaging industry: The UV-curing ink from Konica Minolta, the B2+ system prints on a wide range of materials, from standard art paper to textured cardboard and plastic substrates.
The KM-1 delivers colour stability with remarkable accuracy during production. The First profile certification worldwide according to FOGRA53 proves the outstanding stability, versatility and colour fidelity of the AccurioJet KM-1.
In the area of digital print finishing, the company will be showcasing coated and foiled packaging created using JETvarnish systems from MGI. By means of a UV spot coating In defined areas, they enhance four-colour digital and offset prints with exceptional 3D haptics.
This creates a new one, sensory experience and vibrant packaging that sets the advertising industry and brand owners apart from the competition. The MGI systems process sheets up to B1+ format and are able to apply coating thicknesses of up to 232 micrometres to coated, lacquered or laminated surfaces.
AI in the pressroom
Another focus of Konica Minolta's trade fair appearance is on the Use of artificial intelligence (AI) for print control and quality assurance. The MGI JETvarnish 3D Evolution, for example, is equipped with a scanner system that works on the basis of AI.
It guarantees a High accuracy of fit individually for each incoming printed sheet in the production run. Each sheet is scanned at production speed, the measurement result is compared with a previously defined reference file at up to 300 reference points and the coating mask is applied precisely according to the deviations determined.
AI is also used in the Auto Inspection Technology (AIT) from Konica Minolta is used. This is a fully automatic and closed inspection technology that recognises problems such as dirt, poor image quality or incorrect page sequences.
To this end, it checks every single sheet and ensures that only prints that meet high standards are delivered. Reduce misprints are minimised, while manual checks and interventions are eliminated. Print shops thus reduce their costs and achieve Higher margins.
Augmented reality creates attention
Visitors to FachPack can also experience at the Konica Minolta stand how augmented reality (AR) helps to develop print products that attract attention: genARate is an in-house development that uses the haptic experience of print with interactive AR formats linked.
The new AR solution transforms printed content into moving information. Viewers see videos, animations or 3D models when they point their smartphone or tablet at printed packaging.
At the centre of the tool is a mobile app, which print shops and marketing departments can use to enhance print materials with fascinating digital content. At the same time, the app ensures Interaction with the target group on its own website. This opens up a new and profitable way for the packaging industry to combine analogue and digital communication.
Konica Minolta at FachPack 2019 in Hall 8, Stand 412
Source: Konica Minolta
