Gissler & Pass scored again at this year's display Superstar Award: The POS placement for Eggers & Franke's rum The Kraken convinced the expert jury as an eye-catcher with a wow effect and won gold in the corrugated board small series category.
This full-pallet display sets a spectacular with a total height of two metres The legend of the black rum is perfectly realised. According to legend, one of the largest cargoes of Caribbean rum was sunk by the Kraken, the most fearsome of all sea monsters, and never resurfaced. This is where the story of The Kraken begins. Like the monster's ink, The Kraken is black and powerful.
The protruding tentacle, which has a firm grip on the rum bottle, is the centrepiece of this POS presentation and can be seen from afar. The plug-in design of the display makes assembly easy and uncomplicateddelivered in a handy decorative package, the sales force can set up and equip the display in the shop in around 10 minutes. The tentacle as the central element consists of just one part and is simply inserted into the base. The corners of the display shell can also be plugged in, as can the accompanying dispenser for flyers.
The dark colour, realised in high-quality digital print Print image with many deep black elements emphasises the brand message of the rum and brings the legend of the sea monster to life.
The 64 nominated displays were presented in the Rheingoldhalle in Mainz. 67 brands have their latest solutions for sales promotion, communication and product presentation, demonstrating the innovative power of POS marketing.
Source: Gissler & Pass
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