Award for beer packaging

In this case, there were three things in particular that persuaded the jury of the prestigious German Design Award 2024 to honour the Stella Artois packaging: The first thing that catches the eye with the Stella Artois packaging is the rounded corners and the elaborate lacquering of the cardboard. The high-quality packaging of the ABInBev brewery group clearly stands out from the usual outer packaging in terms of design and appearance. The packaging developers from KarlKnauer were also used for the telescopic handle that can be operated without plastic reinforcement straps. and makes it easy to access, excellent.

Last but not least, the packaging can be divided into two halves along a 360-degree perforation. The lower compartment holds all the bottles together and can be used as a tray if the integrated side flaps are pushed inwards.

„Despite the special details and desired features, this project ran exceptionally fast, uncomplicated and smoothly. The collaboration with the project partners involved was really fun and refreshing, just like the contents of our now award-winning packaging.“

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Hubert Wernet, Head of Innovation at Karl Knauer

The entire packaging is plastic-free and made from sustainable European resources. This means that the kraft cardboard - once all the bottles have been emptied, for example at the award ceremony - can easily be disposed of in the recycling centre. Recycled paper bin become.

Source: KarlKnauer