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Sealed Air is the first manufacturer of flexible packaging to have its Sealappeal product range certified as vegan-compliant by Cryovac. The label was awarded by The Vegan Society and confirms that the company replaces all animal-based ingredients in its food packaging with animal-free fats and hydrocarbon waxes.
The company has decided to develop vegan-compatible packaging solutions and has already been awarded the Vegan Quality Certificate. To further support retailers and food manufacturers entering the market for alternative proteins, the company has established Sealed Air for the Vegan Society badge, which is recognised as the World's most recognised vegan conformity certification applies. Cryovac's Sealappeal brand was successfully awarded the Vegan Label in September 2022 after meeting The Vegan Society's strict requirements in this area.
„The award of the Vegan Trademark is a great step forward for Sealed Air, food retailers and food manufacturers. This mark is instantly recognisable to consumers and the award will help to appeal to shoppers in the fast-growing vegan market. Europe is a major player in the global meat alternatives market, which was worth $1,718.6 million in 2019 and is estimated to grow at a compound annual growth rate (CAGR) of 7.3 per cent between 2020 and 20251. This represents huge growth potential for food companies looking to bring meat alternatives to market. Sealed Air aims to be one of the leading manufacturers of vegan packaging solutions and our Sealappeal products are just the start of this exciting journey.“
Matt Baldock, Head of Management at Sealed Air for North-West Europe, Benelux and South Africa
In line with the certification of its Cryovac-branded Sealappeal products, the company is now working with the Vegan Society to To obtain the Vegan Trademark for its Cryovac Darfresh brand vacuum skin packaging products. In addition, the company will work with The Vegan Society to develop a new Develop logo, which will help retailers to communicate to consumers that both the product and the packaging are vegan compliant with regard to EU Regulation (EC) 178/2002, Article 16 are.
The Sealappeal range from the Cryovac brand offers Hochbarrier films for alternative proteins and offers a product shelf life of up to 12 months at room temperature, to minimise waste and improve the sustainability of the products. The mono-PET material is also recyclable and can be reused in PET recycling streams.
„The vegan-compliant range of Cryovac-branded Sealappeal® products offers exactly the features and benefits that food companies expect from the brand and is compatible with the automated packaging lines offered by Sealed Air and its equipment partners. As a company, we are always looking for areas of innovation that make a positive contribution to global environmental goals. Producing packaging solutions that make it easier for food manufacturers and retailers to use uncompromisingly vegan packaging for their meat alternatives is a positive step forward and we look forward to working with the Vegan Society to apply the prestigious trademark to more Cryovac branded products soon.“
Aldo Galbusera, EMEA Marketing Manager at Sealed Air
Source: Sealed Air
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