Detergent in Silphie carton
Procter & Gamble and PreZero have been working on packaging for Ariel detergent using fibres from the Silphie plant.
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Lenor is now launching its popular fabric softener with plant-based ingredients. But it's not just the ingredients in the bottle that have changed: The fabric softener bottle is made from 100 per cent recycled plastic. The changes were also prompted by a study conducted by Lenor among 1001 people.
The entire fabric softener range from Lenor now relies on herbal ingredients as the basis for softness and optimised fragrances. These provide more freshness while at the same time Reduced use of ingredients. New freshness technologies also ensure a better fragrance experience even after short and cold wash cycles - for sustainable laundry care at energy-saving low temperatures. In addition, the new formulation of Lenor fabric softeners relies on a combination of vegetable oils as starting materials for the well-known Lenor softness.
Sustainability as an important topic for consumers
In the current study by Lenor 1001 people in Germany were surveyed under the title „A touch of freshness every day“. The study shows that people expect more from products than just reliable performance: 86 per cent of respondents attach great importance to the freshness of products. The topic of recycling takes on greater significance than two years ago. A good half of the German Consumers (54 per cent) always or at least regularly make decisions in favour of greater sustainability.
The bottle bodies of the new Lenor fabric softeners are made from 100 per cent used plastic and are fully recyclable (except for the cap and label). Lenor is also actively committed to More efficient sorting of packaging waste in order to better recycle plastic. Lenor fabric softener bottles carry a „digital watermark„, which is invisible to the human eye but can be reliably recognised by sorting machines equipped for this purpose. Lenor already uses 100 per cent green electricity for its production in Western Europe.
In order to meet the changing demands of consumers, Lenor uses the following in the new formulation less fragrance and at the same time delivers an improved freshness experience even after energy-saving short wash cycles at low temperatures. The vegetable oils have a lower ecological footprint compared to the animal fats traditionally used for fabric softeners.
Source: Procter & Gamble
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