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Lidl tests Eco-Score labelling

Lidl is testing the use of the five-level Eco-Score in partnership with the developer ECO2 Initiative. This enables customers to recognise the sustainability level of food products transparently at a glance.

Lidl is testing the use of the five-level Eco-Score in partnership with the developer ECO2 Initiative. This enables customers to recognise the sustainability level of food products transparently at a glance.

What impact do products have on the climate, biodiversity or resource consumption? After Lidl was the first retailer to introduce the Farming Compass for fresh meat products, thereby laying the foundation for today's industry standard, the company is now taking a further step towards greater transparency: Lidl is testing the use of the five-stage Eco-Score in partnership with the developer ECO2 Initiative.

This enables customers to recognise the sustainability level of food products transparently at a glance. Based on the life cycle assessment of products and criteria such as certifications, origin or packaging, the labelling classifies the environmental impact of food into a category ranging from a dark green A to a red E.

Price tags with Eco-Score

As a first step, Lidl plans to discuss the use of the Eco-Score with representatives from society, associations and politics over the next few weeks. This will be followed by the test phase: all shops in Berlin will analyse how customers perceive and react to the labelling.

Display

To this end, Lidl will add the Eco-Score to the price labels of selected food groups. Depending on the results, the food retailer will review the implementation of sustainability labelling in all shops in Germany and is open to industry-wide labelling alternatives.

Further information on the Eco-Score at Lidl you can find here

Source: Lidl Germany

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