Metsä Board has developed versatile, space-saving promotional packaging for Finnish cosmetics brand HejBuddy. The lightweight packaging is made from micro-fluted corrugated board using Metsä Board's white kraftliner and is 50 percent lighter than conventional rigid packaging made from recycled fibres.
Traditionally, already assembled boxes are imported from Asia, which requires a lot of space in containers. The new packaging developed by Metsä Board requires only minimal storage capacity as it is simply folded into a box when required can be used. After use, the packaging can then be pressed flat and easily recycled.
Depending on the seasonal focus, the banderole, which is part of the concept, can also be customised, Adapted to the various branding requirements This is another versatile and cost-effective solution for brand owners. In addition, microwave packaging allows for greater flexibility, as the Local production in smaller batches can take place.
„We wanted packaging that was eye-catching but also environmentally friendly. Nature is an important value for our company as I am a forest owner myself. I wanted to be sure that our partner shared our values, and Metsä Board's sustainable approach makes them the perfect partner.“
Niina Tuominen, founder of the HejBuddy brand
„The aim was to create a Better solution for rigid cartons to develop. The new microwaveable paperboard packaging offers a flexible alternative for our customers. It is durable and lightweight, perfect for brands looking for both style and practicality,“ says Ilkka Harju, Packaging Services Director at Metsä Board.
Source: Metsä Board
