Loop, the online platform for refillable packaging, is apparently planning a pilot project for the German market this year. TerraCycle CEO Tom Szaky said this during a presentation at FachPack 2019, adding that more details on the launch of the service in Germany will be announced in October. The prerequisite for this is that a retail partner is found. When asked, the company itself said that no details could be provided at present.
The Loop initiative was launched by TerraCycle was launched. The project was presented at the World Economic Forum in Davos in January 2019. Loop is being further developed with the support of major consumer goods companies such as Procter & Gamble (P&G), Unilever, Nestlé and Pepsico. Loop has now been launched in various pilot markets in the USA.
A pilot project was launched in the Paris region in May. The retail partner there is the supermarket chain Carrefour. In addition, a project in Canada with the pharmaceutical and food retailer Loblaw announced.
Simple principle: refillable packaging in a cycle
The principle of Loop is simple: online or in-store, the participating companies offer their products in special packaging optimised for multiple refilling. P&G, for example, has eleven different Refillable packaging specially developed for the Loop platform.
Customers order the product online or buy it in-store. After use, they return the packaging to the retailer or initiate a return shipment online. The Loop initiative, in turn, creates the infrastructure to enable the Packaging returns to collect, clean and refill.
According to Tom Szaky, his aim with Loop is to ensure that waste is no longer a necessary consequence of consumption. Loop brings back the idea of the milkman and translates it into the present.
[infotext icon]You can find the Loop product page in English at http://www.loopstore.com.
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