With a creative multi-channel campaign and the support of the magician duo Siegfried and Joy, Vilsa is staging its Nix-Pack packaging innovation - and, according to its own information, turning sustainability into a crowd-puller.
With the Introduction of the Vilsa Nix Pack the mineral water company from Bruchhausen-Vilsen is not only setting a milestone in packaging innovation, but also in marketing: the popular magician duo Siegfried and Joy are making the new packaging solution the star of an attention-grabbing multi-channel campaign, according to the company.
Multimedia staging - from the POS to the big online stage
Known for their humorous „anti-magic“, the two entertainers make the usual shrink wrap „disappear“ in a spectacular way - a production that fits perfectly with Vilsa's claim to break new ground in terms of sustainability.
The campaign was launched on 5 May 2025 and is accompanied by a 30-second TV commercial featuring Siegfried and Joy as well as numerous social media formats.
Source: Vilsa-Brunnen Otto Rodekohr GmbH
