To celebrate the 40th anniversary of its Labels and Labelling division, Avery Dennison is creating its largest ever exhibition presence at Labelexpo. Under the theme „Making a Material Difference“, Avery Dennison's team of experts will demonstrate a range of newly launched and ground-breaking innovations in four key areas, including sustainable materials and intelligent labelling.
The new product innovations include
- rPE - the industry's first top layer material made from recycled polyethylene, on the European market since May.
- rPET - a carrier material that consists of over 30 % recycled PET bottles. It was nominated for the Environmental and Sustainability Award at the Label Industry Global Awards 2019.
- A material that the CleanFlake™-This innovation enables PET recycling in a closed loop. It was honoured with this year's FINAT Recycling and Sustainability Award.
In the coming months, Avery Dennison will publish further information about new products that will be presented at the trade fair.
Visitors to the Avery Dennison stand (Hall 5 - Stand A31) can expect a tour through a world of discovery. It highlights the materials Avery Dennison produces, the industries it serves and the people it works with. In addition to the focus on the wide range of material solutions the diverse collaboration plays a special role. That is why there is also a hospitality area where interested parties can meet, listen to and collaborate with other trade fair visitors. In a special seminar room, Avery Dennison and partners also organise think tank sessions on important industry topics, for example:
- Sustainability: development of recyclable labels
- Intelligent labels: Take your first steps with RFID and find out more about the future of networked products.
- Insights into neuromarketing: What makes a wine label say „buy me“?
- Adhesives that enable functionality, an appealing effect in the sales area or sustainability
- And much more....
Jeroen Diderich, Vice President and General Manager of Avery Dennison Label and Graphics Materials, Europe, says: „I'm really looking forward to Labelexpo 2019 as it provides us with a great opportunity to showcase new and exciting products to our customers and get their direct feedback, as well as to listen to and collaborate with other industry players. In fact, this year we are launching new technologies and innovations inspired by conversations at previous shows!“
