Markem-Imaje is launching six Packaging Intelligence solutions on the market. They are designed to enable manufacturers to integrate digital technologies into their supply chain more easily and economically.
This should enable companies to maximise profitability through more efficient production lines, minimisation of waste and better compliance. At the same time, the aim is to ensure better brand protection and more targeted brand advertising.
In today's digital age, manufacturers are demanding a greater Transparency of the supply chain to process product recalls more quickly, recognise and combat product deviations and counterfeits, and increase profitability by Better inventory management to increase. And there is a growing desire to build closer relationships with end consumers via digital marketing channels, supported by specially labelled packaging. With the newly introduced solutions, manufacturers should be able to achieve these goals more easily and economically.
Digitalisation of packaging processes
To maximise the benefits of the digital revolution, effective and reliable communication must be ensured across the entire value chain at all levels (product, packaging and pallet). To ensure that companies do not take any risks in terms of time, costs and the integration of digitalisation into their often fragmented packaging processes, Markem-Imaje Scalable, seamlessly integrated end-to-end solutions developed. This should enable manufacturers to take full advantage of the benefits of digitalisation.
As every organisation has different priorities, the six technology solutions announced today can be independently or combined can be used:
Product traceability: Creates individual „fingerprints“ and collects data to ensure complete traceability at all levels (product, packaging and pallet) and guarantee reliability and safety for distributors, resellers and users. This not only allows product recalls to be handled more efficiently, but also enables product deviations to be recognised more quickly and counterfeits to be better detected.
Advertising labelling: Facilitates the use of packaging for constantly updated digital advertising campaigns. This eliminates the need for costly real-time controllers and hardware, where advertising campaigns were previously limited to a few lines or pre-printed material. One-off codes are printed on demand, even at high speeds.
Production line and data management: Improves data reliability and efficiency of production lines through seamless manual and automated data and information processing, labelling and coding, including full integration with third-party systems such as ERP (Enterprise Resource Planning) and MES (Manufacturing Execution Systems).
Pallet traceability: Enables end-to-end pallet traceability by automatically applying compliant tracking labels with real-time data and without impacting production speed. Improves traceability and compliance with supply chain and distribution regulations, minimising fines for retailers and/or rejected goods.
Integrity of the labelling: Minimises rework and waste by detecting labelling errors in real time, allowing manufacturers to correct problems before too many products are mislabelled.
Integrity of the packaging: Avoids waste of incorrectly labelled packaging materials by confirming the correct positioning of the codes on the packaging.
According to the company, the solutions are based on the market-leading CoLOS® data management system, whose effectiveness in reducing waste while improving efficiency and traceability has been proven on over 17,000 systems worldwide.
In addition to the technology solutions described above, Markem-Imaje also offers a Counselling and integration service team ready. It supports manufacturers in selecting, integrating and utilising the right short-term solution for their specific requirements and industrial environments. However, it also offers models for long-term goals that change over time.
[infotext icon]About Markem-ImajeMarkem-Imaje, 100% owned by US-based Dover Corporation, is a global provider of product labelling and traceability solutions. The company offers a comprehensive range of reliable, innovative inkjet, thermal transfer and laser printers, label printing and dispensing machines and RFID-based systems[/infotext].
Source: Markem-Imaje
