Memjet has appointed Marc Johnson as Global Director Product Marketing. In this newly created role, Johnson will be responsible for the development and implementation of market strategies for Memjet and its OEM partners, as well as product development, competitive analysis and strategic planning.
„More and more OEM partners who offer various printing solutions are relying on Memjet technology,“ explained Kevin Shimamoto, Chief Marketing Officer at Memjet. „Marc Johnson's many years of experience in the world of digital printing and his creative approach to market development are invaluable to Memjet. With his expertise, he will support the growth of our company and the success of our OEM partners - today and in the future.“
One of Johnson's tasks is to incorporate feedback from the market into the further development of the DuraLink technology of Memjet. He will also work closely with OEM partners to develop new market strategies for the development and supply of printing machines based on DuraLink technology for the Packaging, commercial and industrial printing develop.
Designing new possibilities in print
Johnson has more than 25 years of professional experience in the printing industry. In an industry that has been undergoing significant change for some time, Johnson has used his experience - coupled with curiosity and a spirit of innovation - to drive new ways of manufacturing, marketing and selling print products.
„My previous roles were less about selling and marketing print technologies and more about how companies can use the medium of print to maximise their Advance business goals“, says Johnson. „To this end, I asked the following questions: ‚What are the end users‘ requirements? What are their biggest challenges? How can we solve their problems? We carefully analysed the requirements of the customers who commission and purchase print products and proactively responded to their answers and requests. This has enabled us to develop programmes and technical solutions that meet the Use of digital printing have increased productivity and contributed to the success of our customers - and their end customers. I am a firm believer in the strengths of print and the dynamism of our industry, especially when we utilise ground-breaking, innovative technologies.“
Prior to joining Memjet, Johnson held several management positions at HP and worked in various marketing and product management roles at Kodak, Presstek, Scitex and Varityper.
Source: Memjet
