Metsä Board, part of Metsä Group, will open a new Packaging Design Studio in Milan in summer 2026. This strategic decision is intended to emphasise the company's commitment to innovation and cooperation with European brand owners, processors and packaging developers.
Equipped with modern tools and advanced, AI-supported design and simulation technologies, the studio will make the implementation of workshops, design sprints and co-creation sessions particularly effective - especially for projects that require new solutions due to sustainability goals, performance requirements or regulatory changes.
„The studio in one of Europe's leading design metropolises offers us the ideal setting to work even more closely with our customers. It enables us to exchange ideas in an uncomplicated way, test ideas and jointly develop solutions that keep pace with the rapidly evolving packaging market.“
Erja Hyrsky, SVP Commercial Operations
Synergies in the global network
The Milan studio complements Metsä Board's existing Excellence Centre in Äänekoski, Finland, which focuses on material research, packaging testing and holistic packaging development. It also strengthens the Packaging Design Studio in Norwalk, USA, which serves customers in North America. „With the new studio in Milan, we are creating a place where innovation, design and technical expertise come together,“ explains Ilkka Harju, Director Packaging Design Services. This makes it possible to work together with customers and partners to develop solutions that move efficiently from concept to realisation.
Source: Metsä Board
