In order to showcase the variety of Milka chocolate bars at the point of sale, Mondelēz International uses ea modular display solution. Thanks to a wide range of assembly variants and interchangeable panel elements, the display can be customised to any sales campaign without a long lead time.
The modular system was realised in collaboration with the display and packaging specialists from DS Smith. The stacked shelving units of the new display solution can be used to realise a wide range of assembly variants.
Modular display for more flexibility
The secondary placements receive their individual design via the lateral communication areas. The panels, which are customised and printed in high quality for each sales campaign, are not part of the carcass and therefore Easy to replace. The display has a Load capacity of up to 108 kg. This gives snacking manufacturer Mondelēz International greater flexibility and efficiency in daily use thanks to the needs-based production of display components.
The modular display also offers added value in terms of handling: as the secondary placement with Retail-ready shelf-ready packaging is loaded, it can be refilled quickly and easily at the point of sale. The automatic pushfeed system also guarantees optimum availability and visibility of the goods SalesFront from DS Smith moves the chocolate bars forward within the trays after each removal. The Monomaterial solution is made of 100 per cent corrugated cardboard and can be recycled.
The display solution was honoured with a bronze POPAI Award by the jury at this year's POPAI D-A-CH Awards.
SourceDS Smith
