Trendy and modern: Mövenpick's espresso and caffè crema range will have a new, contemporary look from July. Strong colours and a clear design are intended to help consumers find their way around the coffee shelf quickly and confidently.
The Swiss premium brand Mövenpick, which is marketed by J.J. Darboven, proves that the Design relaunch the Mövenpick Whole Bean Range once again demonstrates a flair for trends. In addition to a new colour scheme, the new comprehensive design is also characterised by easy-to-understand details. At the same time Each variety has its own colour, which emphasises the orientation of the respective recipe.
The Mövenpick Barista, who has also been the Mövenpick Barista since the introduction of Mövenpick Latte Art last year as Brand ambassador on the packaging can be found on the front of every pack. With his tips, he aims to convey authentic, modern coffee flavours to users.
Mövenpick focuses on signalling effect
In addition to better orientation on the coffee shelf Stimulate impulse purchases with the new bright look. With the design relaunch, J.J. Darboven is responding to the demand from discerning customers who want to enjoy individualised coffee in a stylish packaging prefer.
According to the company, market research results show that the Mövenpick range in its new guise is already winning over shoppers: 72% of new customers feel strongly attracted by the eye-catching design (source: Kantar Designtest, Nov. 2019). Based on the study, the improved visibility on the shelf not only leads to impulse purchases, but also also increases repurchase rates.
„The flavourful variety and high standard of the recipes for the espresso and caffè crema varieties will of course remain unchanged. With Mövenpick, the end consumer receives top-class premium coffees and fine coffee varieties from the best growing regions in the world for ideal preparation with the fully automatic coffee machine at home,“ reports Simone Müggenburg, Head of Central Marketing at J.J. Darboven.
