
Improved framework conditions and rising demand are enabling regional beverage bottlers in Tanzania to achieve astonishing growth. This is also the case for Watercom - a company that has invested in two KHS lines for water, soft drinks and juices within just a few years.
With consistently high annual growth rates of five to almost eight per cent since 2000, Tanzania is one of the most dynamic markets in sub-Saharan Africa. The population of the East African country is growing rapidly, as is the urban middle class - especially in the urban regions. This holds opportunities, especially for the food and beverage industry, which has been expanding for years.
One of the large corporate groups is the Oilcom Group, which is based in the former capital Dar es Salaam. A few years ago, Oilcom added water to its portfolio with the Afya brand. This market is developing rapidly, in no other African country today is more packaged water drunk per capita than in Tanzania. The specially founded subsidiary Watercom focuses on high quality and sees the use of modern high-tech from Europe as a unique selling point.
„The country is a hugely important market for us. Over the past two years, we have sold most of our lines here in the East Africa sales region - both to large companies and to smaller suppliers who are increasingly entering the market. PET lines are particularly in demand: plastic bottles are the most affordable for local consumers. As is common in Tanzania, beverage producers are striving for a high degree of self-sufficiency by not only producing the containers themselves, but also preforms and caps, for example.“
DisplayDenise Schneider-Walimohamed, Managing Director of KHS East Africa
Watercom installs the first KHS line for water and carbonated soft drinks in 2017. It can fill up to 40,000 bottles per hour with a volume of 0.5 litres. The line comprises all components from the syrup room to the stretch blow-mould filling block and labeller to the packer and palletiser. The latter are rather unusual in Africa, where palletising is usually done manually, if at all, due to low personnel costs and lower line outputs. As an additional service, the experts from the Bottles & Shapes service programme contribute a material-saving bottle design for various formats, which makes a significant contribution to branding.

On course for growth
In 2020, another line will be commissioned that is almost identical to the first. However, the KHS-stretch blow moulding technology since 2017. The latest generation of the InnoPET Blomax Series V is characterised by with intelligent process control, near-infrared (NIR) heating and simple, modular design. Numerous optimisations also reduce energy and blast air consumption by up to 40 percent.
Within a very short space of time, the company has Investments with a total volume of around 100 million euros as one of the largest bottlers in the country. The company now operates a total of three water lines, two lines for carbonated soft drinks and juice on its 800-hectare site and claims to be one of the market leaders in Tanzania. A further plant is planned in the neighbouring state of Malawi. KHS will contribute a third line here.
Value for rPET increases
Although the circular economy is still in its infancy in this country of around 60 million inhabitants, politicians have recognised the need for ecological rethinking and action. While the overall recycling rate for plastic waste in Tanzania is five per cent, the figure for PET is already 20 per cent - and continues to rise steadily. A deposit system does not yet exist, but in many places there are collection centres for used PET bottles that pay collectors a fee based on weight. From here, the recyclable material is then sent to local recycling companies for reuse or - for the most part - to exporters. The large food processors and beverage bottlers themselves are now increasingly involved in the collection and reutilisation of their packaging materials.
„We now have a market for recycled PET, in which manufacturers of plastic pallets and crates, for example, are customers.“
Salum Nahdi, Director and CEO of Watercom
SourceKHS : KHS
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