Beverage carton manufacturer Tetra Pak goes on the sustainability offensive and launches "Natürlich. Karton", a comprehensive awareness campaign. It aims to show how sustainable carton packaging already is today and what goals the company is still pursuing.
The campaign is part of a global sustainability strategy "on the way to most sustainable food packaging in the world", says Tetra Pak. TV, print, online and social media will be used in the DACH region. The campaign will be launched in Germany on 20 March 2021. Austria and Switzerland are to follow in mid-April.
"In 2015, we launched the world's first packaging for chilled liquid food, the made entirely from renewable raw materials exists. What many people don't realise: All components of a drinks carton can be recycled, provided the infrastructure is in place. But we are still a long way from reaching our goal. At the end of our journey is the most sustainable food packaging in the world, which is made exclusively from responsibly sourced, renewable or recycled materials, is fully recyclable and CO2-neutral." Stephan KarlManaging Director of Tetra Pak DACH
Most sustainable food packaging
With the four campaign motifs, Tetra Pak wants to draw attention to the issues of uncontrolled deforestation, climate change, recycling and global warming. And at the same time point out possible solutions. Because: "The answer is zero" - is the sustainability goal behind the campaign of the company with Swedish roots. What is meant here is Net zero CO2 emissions in the company by 2030 and along the entire value chain by 2050.
Tetra Pak points out that the recycling rate for beverage carton packaging in Germany is already over 75 per cent. In addition, the company Palurec, a recycling plant with a pioneering recycling concept for the recovery of plastics and aluminium from beverage cartons, is being launched. The carton manufacturers are thus taking a major step forward in this area.
The adaptation of the global campaign "Go Nature. Go Carton" of the provider of food processing and packaging solutions was realised in the local target markets in the agency network of MHENSCH (creation), Havas Media Group (media planning) and Grayling (PR).
Source: Tetra Pak
