At BrauBeviale 2024, Sappi and Jungdruck presented an innovative multi-layer label for beverage bottles. The jointly developed solution offers beverage producers an extended area for marketing and information.
The top layer of the multi-layer labels can simply be folded up to additional information visible on the level below. A recipe for a beer barbecue sauce was presented as an example.
The basis for the multilayer label is the Parade Label WS Gloss paper from Sappi. This wet and alkali-resistant paper offers good Printing and finishing results and high labelling performance. The surface provides a first-class feel, which is enhanced by an additional UV coating. Stefan Raabe, Sales Manager at Sappi, explained that the labels are a creative solution for beverage manufacturers who want to attract and retain new customers in a difficult market environment.
The Label can be used on returnable bottles and offers space for versatile marketing measures. In addition to classic product information, competitions or QR codes can be integrated to encourage interaction with consumers. Gernot Jung, Managing Director of Jungdruck, emphasised the simple changeover to the new label solution, which can be implemented without high investment costs.
The partnership between the two companies shows how proven technologies can open up new fields of application. This pilot project for the brewing industry has created an innovative solution that can be customised for a wide range of industries.
Source: Sappi
