Deutsche Popcorn-Manufaktur is now presenting its gourmet products under the „Corn Chico“ brand in a new, modern packaging design.
The „Corn Chico“ packaging from G-Corn has been completely redesigned. Thanks to concise illustrations of the main ingredients on the bag, customers should now be able to immediately recognise which variety they are holding in their hands. There are currently six varieties of popcorn available in stores and nine online. G-Corn can also produce up to 50 flavours according to individual customer requirements.
True to the motto „You eat with your eyes“ the new, minimalist design plays with a modern typeface and striking colours that match the respective flavour. The once playful logo with a laughing corncob makes way for a subtle yet memorable lettering framed by a stylised popcorn.
„Corn Chico is a young, fresh and innovative brand. Our new CI reflects exactly that. The design is modern and minimalist - and should make you want to reach for it,“ says G-Corn Managing Director Anastasia Borghardt.
Welcome to Popcorn Wonderland! - Relaunch of the homepage and the online shop
The homepage popcorn.online and the online shop shop.popcorn.online were completely redesigned and adapted to the revised CI. The aim was to create a look with clear typography and bold images that is fresh, young and dynamic without appearing overloaded. „The design is modern, clear and pleasantly unagitated,“ summarises Borghardt. „For us, the products are the stars - and they can and should take centre stage.“ Customers get a direct overview of the entire range and can also book customised private label solutions.
With its new CI, G-Corn is in tune with the spirit of the times - and the tastes of discerning consumers with a passion for food. Because popcorn has shed its dusty image as a cinema snack. Today, it is a modern, versatile snack that goes just as well with coffee as it does with a glass of wine or a drink at the bar. And consumers are increasingly focussing on quality.
„The G in our company name also stands for gourmet,“ says Borghardt. „We only use the best ingredients and make our popcorn fresh every day. However, we don't use preservatives, food colourings containing azo or genetic engineering.“
