McDonald's has recently unveiled a new global re-design of its packaging. It was developed in collaboration with the British creative agency Pearlfisher. In future, hamburgers, nuggets & co. will be packaged in a more text-heavy way.
The designers explain the idea behind the redesigned packaging with a "feeling of joy and lightness". They deliberately wanted to move away from cumbersome messages.
"Our task was to find out what is really special about each menu item in order to design a system that makes it easy for others to do the same."
Matt Sia, Creative Director at Pearlfisher
The redesign of the McDonalds-The new packaging also takes into account the fast work processes in the restaurants. The easy-to-identify packaging should enable employees to quickly and efficiently identify and grab the right box when compiling orders.
Source and pictures: Pearlfisher
