Henkel has redesigned the packaging of its well-known Pritt pen in Europe: The new cardboard-based blister packs have been given a modern, fresh design and offer access to new digital learning and crafting content via QR codes. The optimised packaging concept is intended to simplify navigation in the range and at the same time further strengthen sustainability.
With the current packaging relaunch, the company would like to Sustainable concept standardise and strengthen consumer confidence and experience. The new blister packs have a viewing window on the front so that customers can see and touch the products.
In addition, the packaging contains images of the Pritt glue sticks in their original size, clear colour coding and a navigation aid to make orientation and the purchasing decision easier. The packaging consists of Made from FSC-certified materials with a black and white back print to further reduce the environmental impact.
"With the new packaging concept, we want to further strengthen Pritt's positioning in the world of the 21st century - through a modern appearance, an improved haptic experience at the point of sale and at home, new digital content for our target groups and continuous sustainability improvements to reduce our environmental impact.“
Baptiste Chieze, Director Marketing, Digital & E-Commerce for Consumer Adhesives at Henkel Adhesive Technologies
The new Pritt packaging will be Available throughout Europe from the beginning of 2026 be.
Source: Handle
