Henkel is bringing a colourful eye-catcher to German households with the classic dishwashing product Pril in the limited edition #Enjoytogether. The limited-edition labels are produced by Folienprint RAKO GmbH, a company of the All4Labels Global Packaging Group.
It uses the HP Indigo 20000 Digital Press, which was specially developed for flexible label and packaging printing, as well as HP SmartStream Mosaic customisation software and PrintOS Composer, a cloud-based job creation service for simplified processing of PDF documents with variable data - each bottle becomes a unique piece with an individual unique number and provides a personal touch in the kitchen.
Practically unlimited application possibilities
This year, Henkel is focusing on the #Enjoytogether initiative for the limited design edition of Pril. The focus is on the idea of celebrating shared moments in life and bringing people together, for example over a cosy meal with the family. In addition to Pril's outstanding cleaning performance, the initiative focuses on colourful designs in two variants: The variant with an exotic fragrance is a real eye-catcher thanks to the choice of purple and blue colours, while Pril with a fresh citrus fragrance sets colourful accents in shades of yellow and green.
„Following the successful project around the limited Pril edition with the popular flower design, we are delighted to support Henkel in its new design initiative again this year. In view of the current COVID-19 pandemic, we are all the more pleased about this year's #Enjoytogether idea of the initiative and hope to bring a smile to consumers“ faces with the colourful designs in the home."
Martin Lücke, Global Quality, Environment, Health & Safety Manager at the All4Labels Global Packaging Group
Fast printing on a wide range of materials
With a web width of up to 760mm and a print speed of up to 42m/min, the HP Indigo 20000 Digital Press enables high-volume, large-format label printing and the production of flexible packaging on a wide range of materials. HP SmartStream Mosaic is an algorithm that automatically generates a large number of unique graphic patterns from a source pattern.
To create the more than one million print-ready PDFs, Folienprint used HP PrintOS Composer, a cloud-based application based on centralised high-performance servers, to quickly create print files from variable data.
The limited #Enjoytogether edition of Pril is available in stores from October to December 2020.
Source: Hewlett Packard
