Memjet, US manufacturer of inkjet printing solutions, will be one of the Gold Sponsors at the FINAT European Label Forum 2019 in June together with its OEM partner AstroNova.
The topic is the latest possibilities of digital label and packaging printing as an alternative to conventional flexographic printing techniques. At the industry meeting, the two companies will present Memjet-based digital printing solutions that offer the labelling industry New business opportunities and Increased efficiency should make this possible.
New solutions for label printing
Brand companies must increasingly tailor their products to consumer requirements. Packaging and product labelling therefore have a key role to play in the Product communication and customer relationships.
„More and more label converters are realising that they can only keep pace with today's labelling requirements with the help of digital printing technologies,“ explains Russell Boa, Senior Vice President at Memjet. „Digital printing enables printers to print on Short-term changes to react and small editions in exactly the quality that the brand owner requires. In addition, digital printing provides operational advantages with less time-consuming set-up times and expensive waste compared to conventional label printing.“
Ready for the demands of tomorrow
At the European Label Forum, Memjet and AstroNova will showcase digital label printing solutions that complement label converters' existing flexo presses and give them the tools they need to capitalise on new label production opportunities. Digital printing resources make available.
A particular focus is on the small-format TrojanLabel mini label printing machines on an inkjet basis. Thanks to their small footprint, user-friendliness and attractive investment costs, contract labellers, for example, can react quickly to market trends and customer requirements and produce their own customised colour labels digitally.
[infotext icon]„Digital printing today has the speed, quality and cost advantages needed to not only satisfy the customer, but also deliver significant operational and resource benefits,“ summarises Russell Boa. „It is now time for label converters to add digital printing to their list of capabilities.“
The FINAT European Label Forum will take place from 5 to 7 June 2019 in the Danish capital Copenhagen[/infotext].
