Nivea cream jar now made from 80 percent recycled aluminium

The Nivea cream can is now made from at least 80 per cent recycled aluminium. As a result, manufacturer Beiersdorf aims to save around 8,000 tonnes of carbon dioxide equivalents (CO2e) by 2025.

The more sustainable packaging was developed in collaboration with Beiersdorf's supplier and partner, Novelis, developed. The aluminium recycler and manufacturer of flat rolled aluminium products supplies the recycled aluminium for the blue Nivea cream tin.

The switch to recycled aluminium is part of the Care Beyond Skin sustainability agenda, with which Beiersdorf aims to reduce CO₂e footprint along the entire value chain. The long-term goal is to, net zero production by 2045 to achieve. According to the company, the reduction in CO₂e emissions at 19 per cent by the end of 2023 (compared to 2018). The target is 30 per cent by 2025. This is where the new Nivea packaging comes in. The use of 80 per cent recycled aluminium is expected to save around 8,000 tonnes of CO₂e emissions can be saved by 2025.

For the conversion of the Nivea cream can to recycled aluminium, a Beiersdorf team worked together for around two years as part of a project. This began with the project kick-off and ended with the first batch of Nivea cream tins leaving the factory in Hamburg.

The aim was not only to solve the problem of sufficient availability of recycled aluminium The company reports that it was also a question of finding the right alloy to suit the existing machines and processes. And: whereas the familiar can was previously only coloured blue, it now bears a horizontally arranged green interferers with the statement „80 % recycled aluminium”, which draws consumers' attention to the sustainable packaging. This was a challenge, as the aluminium sheets are usually printed in colour first in the can manufacturing process before the cans are drawn from the sheets. Therefore Many adjustments necessary to print the statement so that it sits horizontally on the finished can.

The Nivea Creme can has already been relaunched worldwide. In addition to the change in material, the design has also been modernised.

Source: Beiersdorf