Owens-Illinois, Inc. from Perrysburg, Ohio will be presenting the innovation „O-I : EXPRESSIONS“ at this year's BrauBeviale in Nuremberg. This new opportunity has been developed for design agencies, packaging professionals and all food and beverage marketers who want to stand out from the competition and offer their customers new incentives to buy.
The solution enables a Late-stage design, which combines the unique advantages of glass as a cultural asset with a flexible, marketing-orientated approach. According to the company, the innovation has the potential to further increase customer satisfaction and loyalty to O-I customers' brands and create visible added value.
„made for me“ with digital print
Digital printing makes it possible: O-I : EXPRESSIONS realises individual and customised glass packaging with adaptable volumes, at industrial speeds and at an affordable price. The range of Colour and design options compared to conventional decoration solutions is unrivalled.
With O-I : EXPRESSIONS, labels can respond better to the growing consumer demand for personalised and „made for me“ products and develop packaging quickly and flexibly for time-limited campaigns, e.g. for seasonal promotions or limited special editions for major events.
Tangible effect
The premium version is O-I : EXPRESSIONS RELIEF. This solution, named after the sculpture technique, allows the use of haptic digital print effects such as embossing and colour embossing and enables the sense of touch to be Targeted interaction with the consumer. Two industrial direct2glass digital printers are used, which enable contactless direct printing via a drop-on-demand process that only produces a drop of ink when it is needed for printing. The use of UV inks enables fast and reliable curing, while the CMYK model opens the door to the Pantone colour spectrum.
O-I at the BrauBeviale 2018: Hall 4A, Stand 215
