Business operations of pod GmbH continue in full
The company develops and produces customised advertising displays and packaging for product presentations at the point of sale.
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With a free online configurator, CHEP supports small and medium-sized companies or start-ups in the creation of cost-efficient and individualised displays. Customers can choose between shelf and cold-stack displays.
CHEP is expanding its Promotion World service to include a free online display configurator: from now on, fast-moving consumer goods companies can configure a display in just a few seconds. Create a display for your promotion campaign that is customised to your needs and corporate design.
The service is aimed at small and medium-sized companies that want to place their products in the food retail sector in an uncomplicated and cost-efficient manner. In particular, medium-sized companies that already sell their product range online, for example, and now with retailers, Promotion World offers a favourable alternative to conventional display productions. Another target group are start-ups that are venturing onto the sales floor with their products.
A customised display can be created in just a few minutes using the configurator. Manufacturers can choose between a shelf or cold-stack display and customise the Configure the number of shelves, size of the front panel and much more. Alternatively, the configurator uses specific questions about the planned POS campaign to determine the right display structure with maximum stability at the lowest cost. A design template makes it possible to customise the promotional display in the brand design. As 3D model visualised This can then be checked and presented to other stakeholders. The design can be freely customised in the configurator and is immediately visible. A non-binding quote for the display configuration created can be requested at the touch of a button.
At the end of the process, there is always a personal consultation with the CHEP team of experts, who will identify optimisation options for the display. Alternatively, the display can also be developed together with CHEP right from the start.
"A quick and simple visualisation is very helpful, especially in the display sector: What difference does the size of the lower panel make to my communication? What does a display with 3 or 5 shelves look like? Questions like these, which seem simple at first glance, are often the crux of the matter. With the addition of the online configurator to our all-in-one solution Promotion World, we enable companies to digitally map their display development and also support them with logistics services as they move into the retail sector."
Sebastian Stahl, Project Manager Digital Solutions at CHEP
From planning to despatch processing, the company offers CHEP an all-round service on. The displays are produced on the 100 per cent recyclable and CO2-neutral CHEP quarter pallet, the most widely used display platform in the German food retail sector. Customers can either assemble the displays themselves and send them from there to the warehouse or distribution centre in the retailer or choose co-packing.-Book additional services.
Source: CHEP
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