Optima continues to expand and sends a strong signal for customer proximity in the Middle East: With its own Sales & Service Office in Riyadh, the company is strengthening its presence in a strategically important region.
The Optima Group is strengthening its global presence and underlining its long-term commitment to the Middle East: since 11 June 2025, the company has been represented by its own Sales & Service Office in Riyadh. According to Optima, this strategic step clearly sets the company apart within the industry and sends a clear signal of the importance of the region.
„This step strengthens our regional presence. Our new Sales & Service Office will provide targeted support to our customers in Saudi Arabia and beyond.“
Nour Hussein, Sales Director Middle East at Optima
The opening is an important milestone in the Optima Group's internationalisation strategy. Thanks to the permanent local presence, customers in Saudi Arabia and the entire Middle East will benefit from direct access to experts in the future - from consulting to technical service.
The site in Riyadh will be further expanded in a targeted manner. Optima plans to build up a specialised team on site and gradually expand local capacities - always with an eye on the changing needs of the pharmaceutical industry in the region.
„With our new location, we are intensifying direct contact with our customers, responding more quickly to requirements and gaining an even better understanding of their wishes for innovative solutions and new products.“
Dr Johannes-Thomas Grobe, CEO Optima Pharma
Source: Optima
