The Optimum Group has developed sustainable packaging solutions for the Sports & Nutrition sector with its new Optimum Fit product line, focusing on product protection, brand effect, and recyclability.
The portfolio is aimed at manufacturers of protein powders, RTD beverages, nutritional supplements, bars, and snacks. The solutions offered include water-washable self-adhesive labels, which can be enhanced with multilayer and booklet options, as well as shrink sleeves with perforations to facilitate separation during recycling. Particularly noteworthy are the linerless and banderole solutions, which do not require a backing paper, thus contributing to waste and CO2 emission reduction.
In addition, Optimum Fit offers mono-material pouches made from PP or PE, designed for recyclability, as well as printed films and wraps with high barrier properties for stable product protection.
The Optimum Group stresses that all packaging solutions within the Optimum Fit portfolio follow the Design for Circularity principle. This means the products are designed to function reliably in practical use while also being capable of integration into existing recycling structures. This is presented as a crucial step towards meeting the increasing demands of the European Packaging and Packaging Waste Regulation (PPWR).
Market launch and relevance
Optimum Fit will be unveiled for the first time at FIBO in Cologne, a leading trade fair for fitness, wellness, and health. The Optimum Group sees the launch of this portfolio as an opportunity to offer manufacturers of sports and nutrition products solutions that are both functional and sustainable. The combination of reduced material use, improved recyclability, and strong point-of-sale presence is intended to help manufacturers differentiate themselves in a competitive market.
The Optimum Group is a pan-European provider of self-adhesive labels and flexible packaging solutions. With locations in the Netherlands, Belgium, Germany, and Denmark, the group combines international expertise with regional proximity. Optimum Group Germany, with five locations, is an important market within the group. The company pursues packaging concepts that combine ecological responsibility with practical feasibility. Initiatives such as Optimum Green and Greenliner are part of the strategy to reduce the ecological footprint and embed sustainability in everyday production.
Source: Optimum Group
