DS Smith has developed a promotional display for the market launch of Yogi Tea's sustainable and fair-trade organic tea range that is 100 per cent recyclable and CO2compensation via ClimatePartner is completely climate-neutral.
In Germany, Choice is sold exclusively through natural food retailers. A promotional display is intended to arouse curiosity about the new tea range, which not only emphasises the brand identity and history of Choice to the point of sale, but also meets the ecological standards of the organic tea manufacturer. The floor display was developed and produced by DS Smith.
„Choice offers a selection of 14 organic teas and organic herbal tea blends. Each tea is composed with great care and 100 % organic ingredients. All teas are subject to the strictest quality controls and are Rainforest Alliance certified.“ Sven Eilek, Customer Marketing Manager Roof/Scan/EEU at Yogi Tea
Thanks to its appearance in the brand's elegant black colour, the slim ¼ display is a real eye-catcher on the sales floor. Both the top sign and the colourful tea leaves protruding from the side draw shoppers' attention to the products and their outer packaging. The clear arrangement of the colour-coded range ensures quick orientation and selection of the various green, black and herbal tea blends. Anyone wanting to find out more about the new organic tea brand can obtain information directly on site using the flyer in the leaflet dispenser at the side. More about the Rainforest Alliance interested consumers learn about the prominent Printed URL.
Display for organic tea developed according to circular design principles
In the design of the floor stand, DS Smith have, in accordance with their Circuit design principles Only as much corrugated board is used as is necessary to ensure that the products arrive at the retailer undamaged and visually appealing. As a monomaterial solution, secondary placement can also be used to 100 per cent recycling. And that's not all: the display scores with its climate neutrality.
With its corporate purpose „Redefining packaging for a changing world“ and its sustainability strategy „Now. And in the future.“ DS Smith has set itself the goal of leading the transition to a circular economy. Together with its customers, the company is developing recyclable display and packaging solutions and plans to achieve CO2-neutral production. According to the company, it has already made great progress with extensive investments in solutions for generating energy from waste, in combined heat and power plants and in the use of renewable fuels such as biogas and biomass.
Source: DS Smith
