Printing technology developer Memjet has appointed Oscar Ibarra as Director of Global Marketing Communications. He will be responsible for marketing and social media strategies, according to the global company based in San Diego.
Oscar Ibarra comes from the agency for strategic marketing "Movida24" to Memjet. He had been Chief "Client Services and Strategy Officer" at Movida24 since 2016. His role at Memjet The aim now is to align the marketing strategy for the company's technologies and its OEM partners with a view to increasing demand and expanding equity. Consumer marketing and B2B initiatives he will be responsible for.
"We want to further expand the Memjet brand as a technology platform and break new ground with OEM partners and other brands. Oscar Ibarra's experience, goal-orientation and drive will help us to achieve new successes."
Kevin ShimamotoChief Marketing Officer at Memjet
Oscar Ibarra comments: "I am looking forward to my new role at a prosperous company whose robust and stable organisation is Printing technology platforms play a key role in the transformation of brand communication through print products."
Extensive experience with interactive agencies
According to Memjet, the new marketing communications director has extensive experience with interactive agencies, consultancies and companies. In parallel to his work at Movida24, he was Vice President of Business Development at Kilburn Media strategic business initiatives in the live events sector. His previous positions also include companies such as Citizen Systems, Samsung, Hewlett-Packard and Nissan. With BTL Network, he also managed his own multicultural consultancy agency.
Ibarra holds a bachelor's degree in Business Administration from the University of California, Los Angeles, and a Master's degree in Marketing and Finance from the Kellogg Graduate School of Management at Northwestern University.
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You can find out more about Memjet on the homepage http://www.memjet.com.
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