Recyclable packaging honoured

The winners of Metsä Board's Better with Less - Design Challenge have been announced. First place is shared by two packaging products. 

The winners of Metsä Board's Better with Less - Design Challenge have been announced. A jury of experts selected the winners from the 124 entries submitted by participants from 27 countries. First place was shared by a headphone packaging and a cardboard filling material. 

The two winners share the prize money for 1st and 2nd place and each receive 6500 euros. The international Packaging design competition „Better with Less - Design Challenge 2022-2023” was organised for the third time by Metsä Board aligned. The aim of the competition was to develop the zero-waste packaging of the future. 124 participants from 27 countries submitted their creative ideas.

„It was incredibly difficult to decide on a winning design from the excellent submissions. That's why the jury awarded first place twice.“

Ilkka Harju, jury chairman and Packaging Services Director of Metsä Board

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First place went to the headphone packaging from Kitty Ching, among others.
(Image: Metsä Board)

In the case of „Kid's Headphones Packaging“, the first-placed packaging for children's headphones, there are Consumer benefits and recyclability in the foreground. Thanks to an elegant design concept, the packaging is easy to open and offers the product optimum protection - an example of how simple solutions are often the best. The Packaging is easy to recycle and takes the aspect of reusability into account. The inner part of the packaging is suitable for storing the headphones. Both the aesthetic appearance and the purity of the cardboard material used encourage reuse.

The packaging material won third place in Metsä Board's Better with Less - Design Challenge.
(Image: Metsä Board)

Also in first place was „Cardboard Protecting Filler“, a Cardboard filling material that protects TVs and other electronic products in transport packaging. A strut-like frame protects the contents of the packaging on all sides. The solution made from virgin fibre board is lightweight and stable and offers easy recyclability in the interests of the circular economy with minimum use of materials.

The third prize, worth 2,000 euros, went to the „RESHAPE“ project. Dawid Thiels' innovative packaging can be used for a wide range of products and ensures that fewer packaging formats are kept in stock must.

The packaging for the pharmaceutical sector won the audience award
(Image: Metsä Board)

Metsä Board also offered a prize for students in the form of an internship at the company's own Excellence Centre for board and packaging in Finland. This prize was won by Patrick Walby, who completed a Zero-waste cardboard blister packaging developed for pharmaceuticals had. His solution is suitable as an alternative to the plastic and aluminium solutions commonly used in the pharmaceutical sector.

Two awards in the form of an honourable mention went to the entries „Totally Bananas“ by Max Gubbins and „F'lover“ by Mine Koca.

Source: Metsä Board

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