11 October 2024
January 2024
Every month, we present the Packaging of the Month in cooperation with Berndt+Partner. Today: Luxury drink for refilling
Is the glass half full or half empty?
Even in the luxury sector for alcoholic beverages, there are now refill solutions. Luxury and sustainability can be combined at a vodka or gin evening with friends. There's no clinking of glass bottles - but a smaller ecological footprint to go with the enjoyment.
This is made possible, for example, by the brand Sapling Vodka: The brand offers a bag-in-box option for restaurateurs and the practical refill bag for at home to.
Other brands have also taken this approach to the packaging of their drinks. Housse offers its vodka for refilling. Likewise Steel River Drinks and Brixton Gin comes in a refill bag. The packaging remains elegant in keeping with the product.
Through a Minimum packaging should maximise sustainability can be achieved. In particular, this means reducing CO2-footprint. As consumers now demand more than just the luxurious flavour of products, refill pouches are becoming increasingly popular.
In the best case, packaging is therefore a skilful Combination of design, strategy and storytelling. Here, the packaging not only packs a product, but also a promise of sustainability to the consumer.
More Packaging Of The Months
2 September 2024
2 August 2024
As a packaging design agency Berndt+Partner Creality for holistic packaging design, branding and product innovation. With its designers, engineers, concept developers, developers, market researchers, strategists and idea suppliers, the agency operates worldwide and has more than 20 years of experience and 1,000 projects under its belt. >>> bp-creality.de