2 April 2025
April 2025
The world of packaging is constantly on the move, with brands and companies looking for new, innovative solutions. Material reduction is an issue here, because sustainability is and remains important. bpc Berndt+Partner Creality is on the lookout for innovative ideas. Every month, we present the Packaging of the Month in co-operation.
Sweets in the charcoal sack
This month we are introducing a unique packaging solution for marshmallows that Themed Packaging, Convenience and the BBQ Experience united in itself. The „Marshmallow BBQ Bag“from Mellow Mellow is a paper bag that looks like a barbecue charcoal sack and therefore immediately attracts attention.
This packaging combines a playful design with functionality and ensures an authentic barbecue experience. The inside of the paper bag contains an additional Plastic film, which protects the marshmallows from moisture and preserves their freshness. The use of paper as the main material gives the packaging a natural and environmentally friendly character, while the plastic film provides the necessary protective function.
The Marshmallow BBQ bag is not just packaging, but part of the whole barbecue experience. The charcoal-inspired design immediately transports the customer into the world of outdoor cooking. This themed packaging creates an emotional connection to the product and makes it an ideal companion for any summer party or picnic.
The packaging not only looks attractive, but is also practical to use. The paper bag is easy to transport and the marshmallows can be easily removed. The additional plastic film inside ensures that the marshmallows stay fresh, even during longer transport or storage.
Although the packaging is made of paper and plastic, its thematic focus helps to create a unique experience. Companies that value creative packaging can use the Marshmallow BBQ bag set a trend and enhance the customer experience at the same time.
More information about the Marshmallow BBQ bag you will find on http://www.mellowcompany.de.
More Packaging Of The Months
10 March 2025
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As a packaging design agency Berndt+Partner Creality for holistic packaging design, branding and product innovation. With its designers, engineers, concept developers, developers, market researchers, strategists and idea suppliers, the agency operates worldwide and has more than 20 years of experience and 1,000 projects under its belt. >>> bp-creality.de