Packaging Of The Month - Inclusion in the product and packaging

The world of packaging is constantly on the move, with brands and companies looking for new, innovative solutions. Material reduction is an issue here, because sustainability is and remains important. Berndt+Partner Creality is on the lookout for innovative ideas. Every month, we present the Packaging of the Month in co-operation. Today: inclusive packaging for a gaming controller.

March 2024

The world of packaging is constantly on the move, with brands and companies looking for new, innovative solutions. Material reduction is an issue here, because sustainability is and remains important. bpc Berndt+Partner Creality is on the lookout for innovative ideas. Every month, we present the Packaging of the Month in co-operation.

Inclusion in the product and packaging

Accessibility also plays a role in packaging. This is demonstrated by a new packaging design for the PlayStation Access Controller. This is characterised by the Packaging design with tabs and loops and the possibility of one-handed opening.

With the PlayStation Access Controller, not only is the product designed to be inclusive, but also the packaging. (Image: PlayStation)

Accessibility for packaging, The trend is increasingly moving towards a design that makes products easily accessible to all consumers. The inner compartments of the Access Controller packaging can therefore be easily removed using the tabs and loops. The packaging experience should be just as user-friendly as the packaged product. The packaging aims to be inclusive and Consider all users.

Display

 

This packaging is a perfect example of well thought-out design that integrates functions such as one-handed opening of the packaging as well as tabs and loops for easy removal of inner compartments. It epitomises a trend towards barrier-free packaging solutions that Products more accessible for all consumers make. The individual parts of the product are arranged on one level in the packaging so that everything is clearly visible to consumers.

More Packaging Of The Months

As a packaging design agency Berndt+Partner Creality for holistic packaging design, branding and product innovation. With its designers, engineers, concept developers, developers, market researchers, strategists and idea suppliers, the agency operates worldwide and has more than 20 years of experience and 1,000 projects under its belt. >>> bp-creality.de