4 November 2025
April 2024
The world of packaging is constantly on the move, with brands and companies looking for new, innovative solutions. Material reduction is an issue here, because sustainability is and remains important. bpc Berndt+Partner Creality is on the lookout for innovative ideas. Every month, we present the Packaging of the Month in co-operation.
Lip care in paper
Alterra lip care from Rossmann ensures soft lips with a good feeling. The organic lip care was able to impress with its ingredients, for example at Kaufkompass, the test portal of the F.A.Z. publishing house. The packaging new design everything on fibres.
Previously, the lip care was packaged in primary plastic packaging, which then hung in a cardboard sleeve in the drugstores. Rossmann has now changed the design of the Primary packaging revised and also relies on fibres and cardboard here.
The new packaging is made entirely of cardboard and uses no plastic. The lip balm comes in a round folding box. How can the lip balm be turned round, you might ask? Here too, the carton offers a solution: the The base of the packaging can simply be pushed upwards be used up. This means that the care with organic beeswax and manuka oil can be used up to the last remnant. The primary and secondary packaging are disposed of at the end via the Waste paper stream.
More Packaging Of The Months
14 October 2025
2 September 2025
As a packaging design agency Berndt+Partner Creality for holistic packaging design, branding and product innovation. With its designers, engineers, concept developers, developers, market researchers, strategists and idea suppliers, the agency operates worldwide and has more than 20 years of experience and 1,000 projects under its belt. >>> bp-creality.de