4 November 2025
May 2024
The world of packaging is constantly on the move, with brands and companies looking for new, innovative solutions. Material reduction is an issue here, because sustainability is and remains important. bpc Berndt+Partner Creality is on the lookout for innovative ideas. Every month, we present the Packaging of the Month in co-operation.
Pens with added value
They say that the eyes are the window to the soul, so it can't hurt to make them look good. This is where the Kajal eyeliner from Sprout World comes in. What may look like an ordinary eyeliner pencil at first glance is actually quite something.
The eyeliner pencils in black or brown are packaged in a folding box. The secondary packaging then contains a Wooden pencil made from FSC- or PEFC-certified wood, which is fitted with a bioplastic lid.
So far, so good. The special feature is hidden at the other end of the pen. In a small cap that looks like the Lid made from recyclable bioplastic consists of sugar cane, hide Seeds for wildflowers. If the eyeliner pencil becomes too short, simply put the pencil in a flower pot with soil in a sunny spot, water it and see how a small bee-friendly flower meadow develops after a while.
In addition to eyeliner pencils, the same type of packaging with plant seeds is also used for eyebrow pencils. If you prefer drawing or painting, you might prefer pencils or coloured pencils with seeds, from which spices can grow, for example.
More Packaging Of The Months
14 October 2025
2 September 2025
As a packaging design agency Berndt+Partner Creality for holistic packaging design, branding and product innovation. With its designers, engineers, concept developers, developers, market researchers, strategists and idea suppliers, the agency operates worldwide and has more than 20 years of experience and 1,000 projects under its belt. >>> bp-creality.de