Packaging Of The Month - Refreshment from the glass

The world of packaging is constantly on the move, with brands and companies looking for new, innovative solutions. Material reduction is an issue here, because sustainability is and remains important. Berndt+Partner Creality is on the lookout for innovative ideas. Every month, we present the Packaging of the Month in co-operation. Today: Cool refreshment with iced tea from a reusable glass.

June 2024

The world of packaging is constantly on the move, with brands and companies looking for new, innovative solutions. Material reduction is an issue here, because sustainability is and remains important. bpc Berndt+Partner Creality is on the lookout for innovative ideas. Every month, we present the Packaging of the Month in co-operation.

Refreshment from the glass

Organic and from the glass - that's what Besser im Glas offers with its iced tea blends in glass packaging. In a Refill concept high-quality organic products come home in reusable packaging. The motto is: „Refill instead of throwing away!“ The company wants to save resources and shipping routes. The purchased glasses are simply refilled using refill bags once the contents have been used up and drunk.

(Image: Better in a glass)

In addition to refillable jars, Besser im Glas is also committed to sustainability when it comes to refill pouches. The bags are made from paper and a thin cellulose coating. This means there is no need for aluminium or plastic and the empty bags can be disposed of in the compost or organic waste. The bags are also lightweight, which has a positive effect on transport. The iced tea blends are certified organic and come in a wide range of flavours from mint & lime to classics such as lemon and blood orange. The natural sweetness (without added sugar) of the iced teas develops as they steep - making them a good thirst quencher for children too.

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The Frankfurt-based start-up's products are available online. In retail there are also Co-operations with Edeka, REWE and Denns Biomarkt. In addition to blends for iced tea, Besser im Glas also offers teas and spices in jars and refill bags.

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As a packaging design agency Berndt+Partner Creality for holistic packaging design, branding and product innovation. With its designers, engineers, concept developers, developers, market researchers, strategists and idea suppliers, the agency operates worldwide and has more than 20 years of experience and 1,000 projects under its belt. >>> bp-creality.de