Packaging Of The Month - Bar quality for the home

The world of packaging is constantly on the move, with brands and companies looking for new, innovative solutions. Material reduction is an issue here, because sustainability is and remains important. Berndt+Partner Creality is on the lookout for innovative ideas. Every month, we present the Packaging of the Month in co-operation. Today: with ready-mixed cocktails to enjoy at home.

July 2024

The world of packaging is constantly on the move, with brands and companies looking for new, innovative solutions. Material reduction is an issue here, because sustainability is and remains important. bpc Berndt+Partner Creality is on the lookout for innovative ideas. Every month, we present the Packaging of the Month in co-operation.

Bar quality for at home

Summer is here! Who doesn't enjoy sitting in the sun with a delicious cool drink with friends or on their own and letting their mind wander? For even more enjoyment and refreshment, the Nio Premium cocktails with a special packaging concept.

(Image: Nio Cocktails | Montage: packaging journal)

Spirits in refill pouches or bag-in-box packaging are now well known. But how can pre-mixed cocktails be innovatively packaged for dispatch and consumption at home? Nio Cocktails offers iconic packaging made from Paper and polypropylene. The premium drinks come from Italy and are mixed there in bar quality from selected spirits and ingredients. The company offers more than 25 handcrafted cocktails from classics like Cosmopolitan to unusual creations like Cold Brew Negroni.

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In the narrow Folding box made from FSC-certified paper is a polypropylene bag containing the cocktail. The packaging is lightweight and compact, thus reducing emissions during transport. The material is recyclable and, according to the company, a life cycle analysis showed that the environmental impact of the packaging is lower than that of glass packaging.

 

Preparation is also simple: shake, tear open, pour onto ice cubes - ready! Favourite cocktails can be put together individually in boxes. Nio Cocktails also offers customised boxes on topics such as low alcohol, tequila or seasons and for testing the concept.

 

http://www.niococktails.de

 

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As a packaging design agency Berndt+Partner Creality for holistic packaging design, branding and product innovation. With its designers, engineers, concept developers, developers, market researchers, strategists and idea suppliers, the agency operates worldwide and has more than 20 years of experience and 1,000 projects under its belt. >>> bp-creality.de