2 August 2025
May 2025
The world of packaging is constantly on the move, with brands and companies looking for new, innovative solutions. Material reduction is an issue here, because sustainability is and remains important. bpc Berndt+Partner Creality is on the lookout for innovative ideas. Every month, we present the Packaging of the Month in co-operation.
Power from the bottle
Drinking water and toning your muscles at the same time? Sounds crazy - but it's exactly the principle behind the new „Flexwater Sports Fuel“ bottle.
This pack comes with your workout.
Because what at first glance looks like a stylish sports drink is, on closer inspection, also a real training device.
The bottle comes in an iconic dumbbell shape - and not just for fun. It can actually be used for light training and thus appeals to a target group that not only lives fitness, but also shows it. On the shelf, the unusual silhouette immediately catches the eye and signals: Here comes power!
The bottle is made of lightweight PET so that it remains easy to handle even when full. A full-body plastic sleeve provides the visual finishing touch - with strong branding, high recognition and simultaneous protection of the product.
The combination of utility and design makes the packaging a real brand ambassador. It gets to the heart of an active, healthy lifestyle - and sets new standards for how packaging can help shape the brand world.
A clever idea that carries more weight than you might think at first glance - and therefore makes our „Packaging of the Month“.
More information about the product you can find here.
More Packaging Of The Months
2 June 2025
2 May 2025
As a packaging design agency bpc Berndt+Partner Creality for holistic packaging design, branding and product innovation. With its designers, engineers, concept developers, developers, market researchers, strategists and idea suppliers, the agency operates worldwide and has more than 20 years of experience and 1,000 projects under its belt. >>> bpc.works