December 2024

The world of packaging is constantly on the move, with brands and companies looking for new, innovative solutions. Material reduction is an issue here, because sustainability is and remains important. bpc Berndt+Partner Creality is on the lookout for innovative ideas. Every month, we present the Packaging of the Month in co-operation.
Eaten up
What if you could simply eat the packaging on your food? It may sound strange at first, but it could be a way to avoid plastic packaging. That's what the developers at OGT thought. The British company's protein and oat bars use plastic as the packaging. packaging is a coating that you can simply eat with can.

From cherry to salted caramel, the selection of flavours in the bars is a highlight in itself. OGT (which stands for One Good Thing) relies on the following ingredients 100 per cent natural ingredients, without preservatives. The British also pay attention to sustainability when it comes to packaging - the Dispatch box is recyclable and consists of 70 per cent recycled material.
But that's not all. The real highlight is the coating of the bars - the Edible coating. The bars are coated with a coating consisting mainly of beeswax. It keeps the bars fresh, protects the flavour and is safe and suitable for consumption. So when you get hungry between meals, you can simply bite into the bar and avoid plastic packaging.
Anyone imagining a rectangular, elongated normal bar is wrong. The One Good Thing bars are more square and fit perfectly into any bag. The dispatch box is filled with either 6 or 12 of the bars. To ensure that everything remains hygienic and you can eat the bars with a clear conscience, they can be simply be washed off, like an apple.

As a packaging design agency Berndt+Partner Creality for holistic packaging design, branding and product innovation. With its designers, engineers, concept developers, developers, market researchers, strategists and idea suppliers, the agency operates worldwide and has more than 20 years of experience and 1,000 projects under its belt. >>> bp-creality.de





