More than any other advertising medium, packaging is directly related to the product. It creates brand identity, profiles new products and sets trends. Authenticity is therefore particularly important. The Zanpack product range, which Zanders has just expanded to include qualities with higher grammages, is particularly suitable for use in confectionery packaging.
Fine chocolates gleam in luxury packaging, wholesome biscuits are wrapped in natural-looking materials: in addition to colours and shapes, it is above all the haptic properties of the packaging material and Eye-catching finishes, that appeal to the senses and express the brand message. Pleasant to the touch, emotional and sensual: paper and cardboard packaging in particular offer many advantages and have a good image with consumers.
Fine confectionery with a silky smoothness
Zanders, the German manufacturer of high-quality speciality paper and board, has just expanded its range of fine board qualities to include qualities with higher grammages. The two-sided double-coated Zanpack silk² with Silky feel on both sides is now also available in 450, 490 and 560 g/m2. „With Zanpack silk², it's not just the outer appearance of the packaging that invites you to open it, but the opening itself becomes a luxury experience,“ describes Jakob Jonsson, Sales Director at Zanders. „At the same time, the quality impresses with precisely printed shapes and colours.“
Zanpack silk is single-sided, but also double-coated and therefore has the same silky feel, printing and finishing properties. In future, Zanders will offer this quality in the range 180 to 450 g/m2 to.
[infotext icon]The Zanpack range is manufactured in Germany and uses only FSC®-certified and sustainably sourced pulp[/infotext].Natural feel for handmade specialities
In contrast to the smooth surface of Zanpack silk and Zanpack silk², Zanpack touch with its uncoated surface over a pleasant rough and Natural feel. Baked goods or chocolates with natural recipes or organic ingredients can be Authentic packaging. For handmade chocolates or patisserie products, the material conveys the message of individuality and craftsmanship.
„The uncoated Zanpack touch quality can also be excellently finished thanks to a special surface treatment,“ explains Jonsson. „All products have a high degree of whiteness, which contributes to the excellent printing results. Thanks to their stiffness, they also have excellent embossing and die-cutting properties.“
